Click on a case study for more details
Labatt Blue: Pond Hockey
Lipton: Train Concert
New York Life: Little League World Series
Constellation: Pro Team Partnerships
Hertz: Corporate Combine
Bass: Rolling Stone Magazine Concert Series
Starter: NBA, NCAA, and MLB Sponsorships
Stella Artois: Sundance Film FestivalA place where Labatt Blue is the lager of choice among beer competitors and among avid hockey fans.
Knowing that Labatt consumers have a passion for hockey, tradition and authenticity; we implemented a strategic partnership with USA Hockey to bring the excitement of the sport to ponds across the country. These Labatt-sponsored pond hockey tournaments created buzz and excitement among hockey fans on a local level. We also created exciting “Blue Zone” branded experiences inside targeted NHL arenas.
Bringing the high-energy excitement of hockey to fans everywhere, while increasing awareness and sales for Labatt Blue, even passing Bud Light in in-arena sales in key strategic markets.
A place where the world’s leading tea brand is top of mind among “Transitioners,” a desired target audience of 100% Natural Lipton Iced Tea.
To help amplify the benefits of 100% Natural Lipton Iced Tea, we explored the natural elements of different genres of music. After developing a strategic partnership with Pandora Radio, we worked with the digital music provider to create brand activations including: Natural Music Channels, Natural Artist Interviews and a Natural Custom Concert in NYC featuring GRAMMY Award-Winning artist, Train.
Our massroots marketing strategy fused trial with social media uploads, helping catapult Facebook fans from 0 to 250,000 (and counting)!
A place where Hertz could entertain existing clients, do business with potential new clients and engage key decision makers.
As a premier sponsor of Metlife Stadium, we wanted to leverage Hertz’s access to the stadium’s corporate suites through an engaging B2B program. Knowing that B2B customers want peer-to-peer marketing through unique and premium experiences, we developed the “Corporate Combine™.” This ownable VIP event allowed Hertz to deliver a once-in-a-lifetime experience to Metlife Stadium Suite Holders, ultimately generating quality sales leads and incremental revenue opportunities.
Translated an authentic ‘NFL player experience’ into a B2B customer event enabling the rental car giant to capture leads and generate incremental revenue.
A place where Constellation is known as a leading advocate for (clean), environmentally sustainable energy choice, while being the energy supplier of choice among target customers.
As a service provider for many stadiums, arenas and professional sports teams across the country, we developed an integrated platform that would showcase the solutions and services of the leading energy company in the United States demonstrating that we are not just another sponsor but a vital partner helping make gameday possible through our service to iconic stadiums and teams across the country.
Attending the first, “Green Games,” a multi-stadium platform conceptualized and executed by our team. With 100% of the energy usage in each stadium offset with renewable energy, it was an event that put Constellation in a very good light among consumers.
A place where New York Life can deliver it’s key brand promise of “For Good” to an international family-oriented target audience and engage potential new clients.
As a premier sponsor of the Little League World Series, we wanted to leverage New York Life’s activation footprint to develop and execute interactive programming to engage with the participants, supporters, and fans in a family-friendly and baseball passionate environment. We worked directly with the top Little League executives and tournament organizers to maximize the experience, ultimately promoting the brand’s products and services, while building the database and capturing leads.
Harnessing the energy and excitement of the event and watching friends and families of Little League Baseball from around the world flock to the New York Life experiential footprint, participate in brand activities, and set the company up for growth by capturing data from more than 3,000 consumers.
A place where the British brand is the Pale Ale of choice among a young, hip and in-the-know crowd.
To reinforce its ‘British-ness’ and capture the essence of its campaign idea, “Reach For Greatness,” we developed an integrated partnership with Rolling Stone Magazine as the title sponsor of the 10-show, “Taste Greatness” Concert Series. By affiliating Bass Pale Ale with the hottest up and coming bands from England, we put the brand in front of a younger, cooler audience and created sampling opportunities that would ultimately help change the perception of the brand.
Watching thousands of target consumers at each of the 10 concerts enjoying Bass Pale Ale in a young, hip environment, created just for them. Research proved that the concert association had an extremely positive impact on ‘youthful brand perceptions’ and ‘future drinking intent’ – key overall brand M&E metrics and a priority objective of the program.
A place where Stella Artois plays the lead role in Film Festivals across the country.
As a sponsor of the Sundance Film Festival for eight years, we wanted to help Stella Artois reinforce brand equity among the highly influential film community. As such, we negotiated deals with the Chicago International Film Festival, Nantucket Film Festival and San Francisco Film Festival to feature Stella Artois as the choice beverage among film-goers.
Turning the extraordinary brand into the star of the show. Custom Stella patios were built at each Festival; giving festival-goers and celebrity influencers a place to hang out, relax and toast to the good life with their very own Stella chalices.
A place where Starter becomes synonymous with the “Never Stop” mentality of professional sports teams and athletes.
Drawing on our expertise in stadium and arena activations, we helped Starter partner with high profile sports properties in the NBA, NCAA and MLB and leveraged these partnerships to secure prominent media placements within these venues. From there we negotiated access to trainers, locker rooms and exclusive content to help bring Starter’s “Never Stop” brand positioning to life. This fully integrated platform leverages team partnerships to drive fans online where they can see and feel what it means to never stop. Whether they’re getting in shape with top trainers or checking out their favorite team locker rooms; Starter harnesses the aspiration of high-profile professional sports performance and brings fans closer to their teams and athletes.
Turning a stadium activation into something bigger, better and more impactful than ever before through our creative use of digital media – bringing fans the content and experience they want, when they want.